Negotiation isn’t an option.
It is a requirement.

	The truth about negotiation and reveal the myths that keep you from being a more successful negotiator
	Ten things you must know before negotiating your next deal
	The basic styles of negotiation and how to choose the best style for your negotiation
	14 things master negotiators do to be successful
	The basic variables that control every negotiation and how you can use those variables to get what you want
	The basic steps effective negotiators follow to get what they want
	How to determine what the other party really wants
	How to gather critical information affecting your negotiation
	What questions to ask and how to ask them more effectively
	How to answer "loaded questions"
	The real criteria that determines whether you accept or reject an offer
	How to develop a negotiating strategy before you enter the formal negotiation
	The most critical time in any negotiation and how to use that time to your advantage
	How to avoid common errors negotiators make
	How to identify what could go wrong and prevent it from happening
	Tips for negotiating on the telephone
	The secrets to influencing others to do what you want them to do

	You make and save more money
	You get more of what you want
	You build better relationships
	You are happier and the parties you negotiate with are happier
	Your boss is happier
	You get fatter paychecks
	You avoid being conned into doing things you do not want to do
	You are more professional and confident doing business with all types of people